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How to start a clothing brand, from idea to first drop

Starting a clothing brand takes four things: a design, a sample, a first order and a way to sell. With Gen-Z Fashion Apparel the first order starts at 50 pieces, a sample costs $40–120, and a first drop takes about 8–10 weeks from brief to delivery. These guides cover the route, the budget and the timeline.

Guides in this topic

  • How to start a streetwear brand in 2026 Coming soon
  • How much it costs to launch a first drop Coming soon
  • Print on demand vs private label vs cut and sew: which first Coming soon

Planning your first drop?

The founder guide walks through every step, with our numbers.

Common questions

I have not started a brand yet. Can I still talk to you?

Yes. Pick "Not started yet" on the form or send a photo of your idea. No company, website or logo required.

Do I need a registered company?

No. We invoice individuals. Some marketplaces and larger imports need one later.

How do I place an order?

Send a quote request. You get an itemised quote within 24 hours, approve a sample, pay the deposit, and bulk starts.

Still unsure? Email us. A real person answers.

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